The Walmart shopper’s value perception has dramatically changed, according to a new research report from to WSL/Strategic Retail that surveyed nearly 1,500 Walmart Shoppers. A continuing recessionary mindset, coupled with lower priced competitors are driving shoppers to other retail destinations, according to the firm’s “How America Shops” report. At the same time, consumer product companies and other manufacturers need to analyze their exposure and re-evaluate the way they do busines...